Mobile Marketing: the gift for businesses in 2010
Christmas messages are already ringing in the ears of marketing managers and advertising executives out there. It might still be months away, but the planning is most definitely underway.
When people think of Christmas they think of gift buying and ringing tills, but while retail might have its busiest time over the holidays, it is not the only area customers are looking to spend money. There is money to be spent across the board, from travel and accommodation, to entertainment for kids of all ages.
Businesses need to make sure that they have a presence to attract the holiday spend, and not just the gift stores. But the key is to find a way to stand out from all the holiday-related advertising noise. Any business can take part in the holiday market, they just need to find a way to attract an already overloaded customer. Mobile marketing is a key opportunity, they just need to find a way into the minds and mobiles of the consumers.
With economic conditions changing all the time, customers are more careful with their money, but it does not mean that they aren’t spending it. Purchases involve more research and looking for the best deal. A mobile marketing campaign allows a customer to have more information about an offer sent directly to their mobile phone. A business can follow this up with a mobile discount voucher and be two steps ahead of the competition that rely on traditional marketing channels.
Mobile marketing is not hard to implement, all the same basic marketing rules apply, but it has the benefit of a being a cost-effective and immediate way to interact with customers. Just like any marketing plan you set the objectives, plan the campaign and then implement it. However, mobile marketing is easier to plan, easier to implement and easier to measure those results. So put your business in the pockets and handbags of your customers this holiday season with mobile marketing.